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Campaigns Mine Personal Lives to Get Out Vote

by
October 15, 2012
Cybersecurity, Headline
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“Strategists affiliated with the Obama and Romney campaigns say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits — in effect, to train voters to go to the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers.”

Source:Campaigns Mine Personal Lives to Get Out Vote – NYTimes.com